So, while I’m taking it easy, maybe you’d like to read this…

'Private Conversation' Copyright Kate Forman

'Private Conversation' Copyright Kate Forman

Hate Marketing, Love Your Business? | cathypresland.com.

I just started following the above lady on my Twitter account. I wasn’t sure how I felt about Twitter for a long time, but lately I’ve been enjoying it — I don’t know how it directly relates my marketing plan in any way that will directly generate illustration jobs, but I’m trusting the experts (like Cathy above) who describe social media as integral to an artists marketing plan. Cathy also makes the point that whatever your marketing plan is you should enjoy it. I get that — I like Twitter, way more than I thought I would, mostly because of the people I’ve “met.” So far I’ve made at least one friend and creative collaborator, lots of other cool artists and crafters, and one actual, real life art director.

As I’m still on vacation painting, resting and reading, I’ve got a lot of time to think, and I’ve been tossing and turning my “direct mail and cold calling campaign to art directors.” Sigh. It’s practically non-existent…largely because I don’l like making phone calls. Actually, “dread” and “despise” are probably more accurate emotional descriptions. So I’ve got some more thinking and strategizing to do on that point…I can’t imagine there’s anyway to make it enjoyable, but maybe I need to be more creative…

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